The Image of Bigness

One challenge a very-small business owner faces is trying to seem like something other than a very-small business. While many customers are charmed to support a small and local business, it can be challenging to establish confidence and credibility when your business is just getting on its feet, and your clientele count is still in the single digits. Below we have our top 5 favorite ways that you can seem like a BIG FISH when you’re still in “small fish” category.

Know when your basement won’t cut it.

Have a meeting with a biggie potential client you’re hoping to win over? Meeting at a coffee shop can work sometimes, but it doesn’t exactly inspire confidence in the potential or stability of your business. Neither does meeting in your home office. Once you make the decision to lease one of our Scottsdale meeting rooms, with our professional furnishings and amenities, you’ll find that you’ll feel more confident and peaceful during your business interactions. While you’re at it, take advantage of our mail service to avoid using your home address to receive packages and correspondences. Doing so will keep you and your family safer, and will add to your professional persona.

Pay attention to your online presence.

Is your website professional-looking and polished? Consider either hiring a professional website designer, or using a platform like WordPress and investing a little money to get your own domain (no more Also, be sure to use “we” instead of “I” in your verbiage to give the appearance that there are a slew of you. And if you sell products, we recommend offering online sale options to make you look like a larger, more established business.

Partner up.

Consider buddying up with a fellow small business owner and hosting a workshop or other event. Our Scottsdale offices make a great location for a charity event, a product showcasing, a customer appreciation, and more. This could be a great way to attract potential clients for you, and helps your current customers put a friendly face to the business presence.

Get your name out there.

If you’ve got products to sell, start sending samples to your target audience’s favorite magazines or websites, and ask them to give it a try and give you some airtime on their platform, which can make you seem hugely established and reputable. If you’re a service-based business, offer to give the media hosts a little taste of what you sell.

Take a card.

Splurge a bit to make your business cards, stationary, and brochures look polished and professional. Even in this day of online-everything, there’s still value in giving potential customers a tangible piece of advertising and representation for who you are and what you can offer them.

Let our professional office spaces in the Phoenix area allow your current and future clients to feel the confidence and trust in you and your business that you deserve. Using these tips could have you growing your business in no time, without having to pretend.


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Scottsdale AZ

17470 N Pacesetter Way
Scottsdale, AZ 85255
Phone: 480-305-2000

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